Careers

Marketing

Part-Time Marketing Specialist

International Light Technologies is looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the team executing on marketing plans that will help us reach our targets from lead generation to brand awareness to product promotion.

 

As a marketing specialist you should be a professional with the ability to understand our core technologies, applications, and customer personas to generate creative ideas. You should be well-versed in specialized marketing concepts, principles and tactics. The goal is to help us deliver effective marketing programs and campaigns that will aid in our growth.

 

ILT has recently launched a new website and you will play a critical role in maintaining the site, assisting with on-line lead generation, digital marketing campaigns, lead nurturing, and web analytics. Your key responsibilities will include:

 

  • Assist in inbound and outbound marketing activities by demonstrating expertise in various areas such as content development and optimization, social media, lead nurturing and search engine optimization

  • Help develop ideas for creative marketing campaigns, Google AdWords, and other digital content

  • Assist in analyzing marketing data such as campaign results, conversion rates, web traffic, etc.

  • Generate reports from Salesforce

  • Undertake individual marketing tasks as assigned

 

In order to be successful in this role, the following requirements will be essential in completing your day-to-day responsibilities

 

  • Proven experience as a marketing specialist or similar role

  • Thorough understanding of marketing elements including traditional, digital, email marketing, lead nurturing, SEO and social media, etc.

  • Experience generating and managing Google AdWords campaigns. Proficient with Google Analytics or other analytics tools.

  • Solid computer skills including Microsoft Office. Proficiency in marketing design software such as Adobe InDesign, Photoshop, Illustratior and Acrobat (Adobe Creative Suite) is also a must

  • Experience with Salesforce or other similar CRM

  • Proficient with web development tools such as Drupal

  • Well organized and detail oriented with the ability to juggle multiple tasks and deadlines

  • Exceptional cummincation and writing skills

  • 3 – 5 years work experience as a marketing professional

  • BS/BA in marketing, communications or equivalent

 

Qualified candidates are encouraged to submit their resume to HumanResources@intl-lighttech.com